A Selection of My Work
Madison West
Management Company and Consulting Business supporting values-driven businesses across strategy, vision, operations, financials, design, construction, marketing, and staff development
Role: Founding Owner, CEO, Lead Consultant
Current Projects:
Gather Restaurant - operational oversight as managing member of a 150-seat restaurant, full bar, and event venue
Honeywood Farms – lead consulting for a 1,000-acre working ranch and farm including a café, farm store, and future regenerative community development.
St. Vincent Agrihood – consulting for a planned 55-acre regenerative community featuring 680 residential units, a 15-acre farm, café, farm market, boutique hotel, and wellness center.
Cowork Office - asset management of a 5000 square foot tenant co-working office space in Emeryville, CA
Select Past Projects:
Fox Point Farms – A 14-acre agrihood with 140 residences, a 5-acre farm, restaurant, bar, and event center.
Evandale Farm – A 450-acre regenerative farm and education center.
Haynes House Community Hub – A 20,000-square-foot urban adaptive reuse project.
Strobel Development – Hospitality and real estate investment company redeveloping a Lake Tahoe lodge and managing a residential village in Kings Beach, CA.
Urban Adamah – A 2-acre urban farm and education center.
GATHER
A 175-seat organic restaurant, full bar, and event venue in Berkeley, CA.
Role: Founding Owner, CEO
Vision, mission, and values
Funding, finance, and startup execution
Strategy, operations, and business planning
Design-build leadership and construction management
Program development and management
Marketing, sales systems, and brand positioning
Hiring, training, and team development
Highway One Hospitality
A collection of iconic hospitality properties across the Greater Bay Area and beyond, including Nick’s Cove on Tomales Bay and the Crown Motel in Kings Beach, CA.
Role: Chief Operating Officer
Strategy, operations, and business planning
Master planning, design and land stewardship
Infrastructure development
Program development and oversight
Marketing and branding
Financial oversight and revenue growth
Bell Valley Retreat (now Whispertree)
600+ acre Retreat & Event Center with lodging for 60 guests, meeting and event spaces, extended trail network.
Role: Managing Director
Strategy, operations, and business planning
Master planning and land stewardship consultation
Infrastructure development
Program development and management
Marketing and direct sales
Hiring, training, and team leadership
Dovetail Events & Catering
Full-service Organic Catering and Event Design Company specializing in culinary-driven experiences, production, and immersive environments
Role: Founding Owner, CEO
Operated from 2003–2018, produced and executed thousands of events ranging from intimate private dinners for distinguished guests to large-scale celebrations for 3,000+ attendees
Designed and delivered custom environments including bespoke furniture, décor, and large-scale experiential installations
Extensive work across weddings, corporate events, nonprofit fundraisers, and cultural gatherings, leading concept development, culinary execution, logistics, staffing, and on-site production
VERBENA
120 seat restaurant, cocktail bar & event venue in San Francisco, CA
Role: Founding Owner
Founded and operated Verbena before selling to internal investors in 2016, where it evolved into the current restaurant and tequila bar, Mezcalito.
Led concept development, funding strategy, financial planning, and startup execution
Directed and oversaw design-build delivery
Built and managed operational systems including program development, marketing, sales, and team development
Back to Earth
Founded in 2001, Back to Earth is a wilderness-based guiding organization offering immersive journeys for youth and adults to deepen connection with the natural world, build leadership skills, and mark meaningful life transitions.
Role: Founder (2001–2018); Advisory Board Member (present)
Vision and concept development
Program design and curriculum development
Financial oversight and business management
Risk management and safety systems
Leadership development and guide training
Program execution and operational oversight
Eric sold Back to Earth in 2018. In 2025, the organization transitioned to a nonprofit model focused on youth rites-of-passage programming and leadership development, where he now serves on the advisory board.
